Selected Work
Consequential assignments.
Lasting capability.
Six examples of architecture, commercial judgment, and program leadership applied across organizational boundaries.
GE Energy · Enterprise transformation
- Situation
- A campaign-to-quote CRM consolidation across 35 business units, integrated with SAP quote-to-cash and serving roughly 8,000 users.
- My role
- IM Project Leader & Salesforce Architect, working from the customer side.
- What changed
- Brought multiple business units onto a common CRM architecture and connected delivery with governance and adoption.
- Capability created
- A shared platform foundation across business units.
Salesforce · Partner technical capability
- Situation
- Strategic integrators needed practical ways to apply emerging platform and AI capabilities.
- My role
- Distinguished Partner Solution Architect; contributed to team formation, onboarding, architecture guidance, and partner field engineering readiness.
- What changed
- Translated field questions into office hours, deep dives, case-based guidance, and reusable implementation patterns.
- Capability created
- Technical learning that travels between partner teams and back to Product and Engineering.
Salesforce · Executive customer architecture
- Situation
- Enterprise and business-services customers faced interdependent platform, data, governance, and operating-model decisions.
- My role
- Principal Enterprise Architect, including OSP/CBS work.
- What changed
- Connected executive discovery to target-state designs and transition roadmaps, aligning commercial and implementation stakeholders.
- Capability created
- A coherent decision framework and a credible path from strategy to execution.
Salesforce · Strategic account ownership
- Situation
- Complex enterprise buying required executive alignment, technical confidence, and commercial agreement.
- My role
- Strategic Account Executive with quota and account responsibility.
- What changed
- Coordinated customer relationships, partner engagement, negotiation, and technical risk within an account strategy.
- Capability created
- Commercial and architectural judgment brought together in customer decisions.
Covisint · Automotive ecosystem programs
- Situation
- Identity, integration, and secure messaging had to work across organizational boundaries.
- My role
- Progressed from Solution Engineer to Program Director.
- What changed
- Connected customer needs with architecture, product, delivery, and commercial teams.
- Capability created
- Program coordination for complex multi-organization infrastructure.
McGill · Platform delivery and PMO leadership
- Situation
- A national dealer-kiosk platform required live updates, remote deployment, and non-disruptive operation.
- My role
- Project leadership progressing into Director, Program Management Office.
- What changed
- Led VNG delivery and brought program discipline to consulting operations and concurrent engagements.
- Capability created
- A remotely maintained dealer platform and broader delivery coordination.